The "Hayatabi Central Nippon Expressway Pass" is an appealing travel commodity for travelers from other countries using expressways in Japan's Chubu region. It offers 3-, 5-, and 7-day unlimited use mainly in the Chubu and Hokuriku regions, making it extremely useful, but its website was lacking in the conveyance of information about it.
We provided a comprehensive service, creating the plan for a model Chubu region sightseeing course using expressways, as well as its writing and translation.
Rather than focusing on product promotion, we proposed a travel experience that would aid travelers from abroad touring Japan. And with the website, we implemented an interface design based on mainstream web trends overseas, considerate of use with computers and tablets, and checked its usability with testers of different nationalities during its initial publication.
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