To create the desire to come and visit Japan's Chubu region among those around the world with an admiration for Japan.
We focused on the dispatch of information by communication with people, rather than merely gaining followers of the Facebook page.
We put together an editing team made up of members from other countries, and incorporated pictures, videos, and wording agreed upon by their multicultural perspectives. The result was an inpour of over 10,000 likes on the Chubu Centrair International Airport Facebook page in just a short time, making the page to an instant hit.
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