The customer's wishes:

A multilingual promotional brochure that would express Aichi Prefecture's charm, and creation of the brochure using contents specifically aimed at foreign visitors.

What we did:

SKword made this not with the idea of "localizing," but "globalizing." We changed the design and main content according to the cultures of the target translation language.
We put together contents that would get people in those target cultural and linguistic areas to feel the allure of Aichi.

Similar Works

  • Aichi PrefectureIntroductory foreign language (English, Chinese) pamphlets/homepage
  • ShimadayaCompany profile

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